Web Savvy Marketers

  • About
  • Services
    • Strategic Planning
    • Marketing Programs
    • Full-Service Web Design and Development
    • Content Marketing
  • Industry
  • Portfolio
  • Blog
    • Tools & Tips
      • Google Tips
      • Internet Scams
      • Motivational
      • Tips for a good website
      • Website Writing Tips
    • Marketing
      • Internet Marketing 101
      • Philanthropy
      • Search Engine Optimization (SEO)
      • Social Media
      • Web design/Internet Marketing
    • Web Design
      • E-commerce
      • Website Maintenance
  • Contact Us

How to Use Categories and Tags in WordPress

August 2, 2014 Beth Devine

Categorisvstags

Categories and tags are forms of classification for your website. They help make your site easier to navigate, allowing users to sort through your content by topic instead of having to browse chronologically.

What is the difference between categories and tags?

Categories are for grouping general topics, like a table of contents in a non-fiction book. Categories help to identify what your blog is about so users can find the subjects they are interested in.

Categories can be arranged in hierarchical order, which means you can create sub-categories.

Tags are more specific in their classification. Tags are like the index of a book, giving more specific details to further explain what the post is about. Tags aren’t hierarchical.

The main difference between categories and tags is that categories aren’t optional and tags are. If you don’t choose to, you don’t have to create tags. If you don’t categorize your posts, then they will automatically be categorized for you as uncategorized.

How to use categories and tags in WordPress.

Say you have a blog about travel. Your categories could be the names of countries where you’ve travelled. The tags could be food, museums, or best beaches.

As your blog evolves, your categories might also change. To start with, it’s okay to have only a small number of categories that reflect your content and to update these categories with new content regularly.

As your content grows, you will determine if there are new sub-categories that have grown enough to become categories, or tags that have developed into a category of their own.

Beware of using too many categories and tags. The purpose is to enhance user experience, not overwhelm them with a protracted list of choices.

When choosing a tag, try to maintain as few tags as possible. If you can’t decide on a tag, don’t use one. The only purpose of a tag is to group posts under that specific tag so users can choose to read more on that topic.

Choosing categories and tags.

Think of a keyword that a user would search for to read the post. For example, if someone was searching for “best beaches in Italy,” they could find useful information under your category “Italy” and your tag “best beaches.”

A post should be in no more than two categories. If it is, consider creating a sub-category. Tagging should cover only what is most relevant in your post, and it should be a tag you’ve already used or plan on using again.

Creating an archives page.

If you want to capitalize on your categories and tags even more, an archives page is a smart addition to your blog. This page contains three ways for users to locate content on your site: by date, category, and tag.

Learn more about how to create your archives page and improve your users navigation.

Did you know categories and tags are part of the archives URL?

Check to see how your categories and tags show up in a URL by going to one of your blog posts and clicking on either a category or a tag that the post was filed under. These can be found at either the top or the bottom of your post.

The active URL that appears will have the name of the relevant category or tag. This little exercise demonstrates the importance in choosing words to classify your posts.

Get started with these three easy tips.

Choose words that are easy to remember and that people would use when searching for your post, begin by using fewer words, and make changes as needed as your blog grows.

Remember, you can change your categories and tags in WordPress as you need to. Computer code is not written in stone like the Code of Hammurabi, so relax.

Filed Under: Featured, Kacee's Posts, Tips for a good website, Web design/Internet Marketing

What Are Pingbacks and Trackbacks?

July 18, 2014 Beth Devine

what are pingbacks and trackbacks

Think of pingbacks and trackbacks as cousins to your comments. Comments originate from visitors who visit your blog and decide to join the discussion. Pingbacks and trackbacks are the distant relatives who link to your site from other websites, sending you a notification when they publish a link from your site that will appear in your comment section.

Pingbacks and trackbacks are even more closely related, but they are definitely not identical twins. Both are forms of communication between websites, but pingbacks are automatic and depending on the WordPress theme, might not display any content, whereas trackbacks are created manually and include a content excerpt.

The Difference Between Pingbacks and Trackbacks

Pingbacks and trackbacks can be an effective tool to discover when and where your site is being mentioned and linked. It can also be used to determine if the site you’re being linked to is spam.

Here’s where the main difference between the two comes into play. They use very different communication technologies (pingbacks use XML-RPC and trackbacks use HTTP POST, in case you were dying to know), with pingbacks using an automatic verification process that makes it much harder for someone to fish for links for their spam site.

How to Use Pingbacks and Trackbacks

Trackbacks and pingbacks can be a great way to discover if your content is stolen. When you receive either of these in your comment section, always check its source before approving it.

When visiting the pingback or trackback source, check to see if their content is relevant to your niche, or if it’s a spam blog trying to steal traffic. If it’s a spammy site, don’t approve the link. No kidding, right?

To create your own pingback, all you need to do is link to another blog in your own blog post. Your pingback will appear in their comment section (as long as they’ve enabled pingbacks), allowing their readers to click through and read your post.

This is good for generating traffic, joining the conversation within a community, and earning the attention from a blogger who might in turn link to you.

Creating a trackback is possible for any site that offers a trackback URL in its post. This will usually be found near the comment section. It’s not necessary to create one when two WordPress sites are involved, because pingbacks will automatically generate.

How to Eliminate Pingbacks and Trackbacks

Besides not approving them, you can disable pingbacks and trackbacks from ever happening in your comments section.

In some cases, when you’ve been receiving too much pingback spam, or you’re concerned your site is being linked to spammy sites and your SEO will suffer, you can simply turn this option off.

Go to your WordPress Settings, then find Discussion, and at the top uncheck “Allow link notifications from other blogs (pingbacks and trackbacks).”

pingbacks and trackbaks

Linking to your own posts within your blog posts will create self-pings in your comment sections. These are called internal links and are good SEO practices, and can be a good way for readers to keep track of your other related posts.

But if you don’t wish to see them in your comments, you can paste a bit of code by following these “no self-ping” directions.

Fortunately, your comment’s cousins do not all have to be invited to your blog. This is your party after all.

Filed Under: Featured, Kacee's Posts, Search Engine Optimization (SEO), Tips for a good website

  • « Previous Page
  • 1
  • …
  • 8
  • 9
  • 10

Recent Posts

  • Reshoring: What and How?
  • It’s Manufacturing Month!
  • Cybersecurity’s Role in Manufacturing
  • The Ultimate Tool for Saving Manufacturers Time, Money, and Human Capital
  • Sales and Marketing: Collaboration is Key to Success – Part One

Search this site

Call Us

860-432-8756

Our Location

222 Pitkin Street, Suite 125
East Hartford, CT 06108
Phone: 860-432-8756

Services

  • Marketing Services
  • Strategic Planning
  • Internet Marketing
  • Multi-Media Productions
  • Marketing Programs

Talk to Us

Follow us, subscribe to us, email us, or call us at 860-432-8756. We’ll use our Super Savvy Tool Belt to stay in touch however you prefer.

  • Email
  • Facebook
  • LinkedIn
  • Pinterest
  • Twitter
Sign Up for Email Updates
For Email Marketing you can trust.

Copyright © 2025 Web Savvy Marketers, LLC · 222 Pitkin Street, Ste. 125 · East Hartford, CT 06108 · 860-432-8756 ·
Privacy Policy | Terms & Conditions | Cookie Policy · Log in