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What’s Net Neutrality and Why Should You Care?

February 28, 2015 Beth Devine

fast lanesIt’s finally over. Or at least a historical decision has been made in a 3-2 vote this week with the Federal Communications Commission approving the policy called net neutrality. The FCC Chairman Tom Wheeler says the policy will ensure “that no one — whether government or corporate — should control free open access to the Internet.”

The vote secured what the FCC calls an open internet, a principle that prevents Internet Service providers (ISPs) like Comcast, AT&T, Verizon, and Time Warner Cable from discriminating against the technology companies, websites, services, and apps that create content. It enforces equal treatment of the data from these companies, so, for example, Google doesn’t get priority over Netflix.

Without protections it is feared that small businesses and startups wouldn’t be able to compete, innovation would be discouraged, and the internet would no longer be equal playing ground. Small businesses who weren’t able to pay up (and can’t take their business elsewhere since there’s often no other broadband company who offers internet service) could see their websites slow to a crawl, causing users to shop elsewhere.

Was It Really the End of the Internet?

Tim Wu, a law professor at Columbia who coined the phrase net neutrality, predicts the possible dire fate of the internet without FCC regulations. “I think the worst case is that we see the Internet kind of wither and disappear as a forum for free speech and new companies getting started, a world in which to get started it’s more like cable television, you need a lot of money to even open a website and really reach a number of users, that things become entrenched and kind of frozen.”

Because ISPs are typically not supporters of net neutrality, it was initially worrisome when President Obama picked Tom Wheeler, a former top lobbyist for cable and wireless companies, to be the next chair of the FCC.

John Oliver, British comedian and host of “Last Week Tonight With John Oliver,” weighed in on the debate with a thirteen minute segment devoted to net neutrality, possibly helping to turn the tide of the results at the time. Less than a year ago, with its new chair Wheeler at the helm, the FCC was deliberating on new rules to prioritize internet “fast lanes” for content providers who were willing and able to pay for it.

Oliver joked that hiring Wheeler was “the equivalent of needing a babysitter and hiring a dingo.” He then urged viewers to contact the FCC, which they did in droves, calling for net neutrality and reportedly crashing the site. Wheeler, it seems, was unperturbed, stating for the record that he is not a dingo.

It turns out that he most definitely isn’t a dingo, and small businesses can look forward to what some call unnecessary regulation by the FCC, where government bureaucracy will slow things down and prices for consumers will ultimately increase. We’ll find out soon enough if this is the price we pay for net neutrality.

“So today after a decade of debate in an open, robust year-long process, we finally have legally sustainable rules to ensure that the Internet stays fast, fair and open,” Wheeler said after the vote.

What Can You Expect From All This?

Without rules regulating ISPs, the concern is that they would force content providers to pay a premium for “fast lanes” in order to continue sending quality, high speed streaming to users. Small companies would only be able to afford paying for the second lane, or the slow lane, and be unable to compete with the high speed content delivery servers.

What is being protected according to NPR’s FCC fact sheet:

No blocking. Broadband providers aren’t allowed to block access to legal content, applications, services, or non-harmful devices.

No throttling. Broadband providers aren’t allowed to impair or degrade lawful internet traffic on the basis of content, applications, services, or non-harmful devices.

No paid prioritization. Broadband providers aren’t allowed to favor some lawful internet traffic over other lawful traffic in exchange for consideration, i.e., “fast lanes.”

Supporters of net neutrality, oddly enough, include big tech companies like Google and Facebook. As Oliver says in his video, “It’s not just anticorporate hippies who think that abandoning net neutrality is a bad idea.” A two-tiered internet system with a fast and a slow lane, where the rich get fast internet and the not-so-rich get the slow internet, isn’t something anyone wants except the ISPs, because then they can charge more.

What Started All the Brouhaha?

Content providers like Netflix seemed to have tipped the scales in the net neutrality debate. As their popularity grows, the load of data they are sending out is overwhelming the ISP facilities and resulting in that buffering cycle you see when connection is slow.

The ISPs feel it’s only fair to charge these network-gobbling content providers a bigger fee. One solution outlined in Mashable’s video on how the internet works involves shortening the distance this data travels by having companies like Netflix and the ISPs have a peering or interconnection agreement.

The public got an eyeful of what net neutrality protections can do with this graph that Netflix made public. It shows how their download speeds declined during negotiations with Comcast for increased service fees, then skyrocketed once they paid up.

The tremors of this debate might have missed your doorstep, but they’ve been widely distributed on websites and social media. Companies banded together for Internet Slowdown day to show what it would be like if cable companies were allowed to charge for internet speeds. Netflix tweeted it’s sentiments with a dramatic show of slow speed traffic should regulations on the broadband providers not get passed.

What if the Internet was so slow it loaded one word at a time? Don’t let Comcast win. http://t.co/OCoIdQiIN3

— Netflix US (@netflix) February 25, 2015

The Battle for the Net has been won, at least for now. Enjoy the lack of interruption to your website’s speed.

 

Filed Under: Featured, Kacee's Posts, Question of the Day

Why is my new website not on Google?

May 19, 2010 Beth Devine

The website went live at around 3:00 PM.  At about 4:00 PM I got the email asking “why can’t I find my website on Google?” I’m happy that clients recognize the importance of being found in a Google search.  But as good as Google is at indexing the web it’s likely going to take their software longer than an hour to find your new website.

Google and most search engines have software that constantly crawls the web (often referred to as spiders) following links from web page to web page and indexing material as it crawls. Given the vast size of the web, you can imagine it might take a while for even the fastest, most efficient spiders to find  and index your website.  However, there are techniques you can use to expedite and improve the chances that your site will be indexed soon.

  1. Create a Google local listing and while you’re at it, create a Bing and Yahoo listing too.

    screenshot of Google local listing
    Screenshot of Google Local Listing

    A Local listing allows you to create a free business listing on each of the search engines.  When you create your listing you’ll have the opportunity to select business categories, a business description, types of payment you accept, your hours, and your contact information.   A local listing is especially advantageous if you have a local market, but it doesn’t hurt to be “on the map” even if your market extends beyond local.

  2. Have business and trade associations link to your site.
    Inbound links are one of most overlooked aspects of SEO (search engine optimization).  Think about how search engines work.  Their spiders crawl the web from link to link and index websites.  If there are no links to your website it will be harder for the spiders to find your website.  If there are many links to your website they will find you more often.

    Contact associations where you are a member, like your Chamber of Commerce, or other trade associations and if they offer a link on their website make sure you give them your new website address.  Contact any strategic alliances you may have and see if they’ll put a link on their website to your new site.  Do a search online for directories that specialize in your industry and create listings where appropriate.

  3. Submit your URL to the search engines. You can submit your URL to  search engines, and although it doesn’t guarantee they will list it, it doesn’t hurt to tell the search engines your url.  Here are the links to submit your url.
    1. http://www.google.com/addurl/
    2. http://www.bing.com/webmaster/SubmitSitePage.aspx
    3. https://meme2048.appspot.com/search.yahoo.com/info/submit.html

Finally, remember that search engines are in the business of indexing information, so make sure that the information on your website is clearly written and kept current and relevant.  Keep your website on your marketing schedule and make sure that it is updated regularly as your business changes and grows.

Filed Under: Internet Marketing 101, Question of the Day

Question of the Day: Any Value to Reciprocal Links?

December 4, 2009 Beth Devine

Is there any value in responding to the email and to providing a link to the website from your site?  If you have a website it’s likely you’ve received emails like the email below:

I have visited your website yourdomain.com and I was wondering
if it would be possible to get a link to my partner’s website on it?

I’ll place a link back to you on our website, your link will be placed exactly here:

If you agree, then please link to me….

Please don’t forget to send me the title of your website after you
place my link so I can do the same.

Years ago getting reciprocal links was a pretty common practice.  It was thought that search engines would rank sites better if they had numerous inbound links.  It may still be true that sites with numerous inbound links will rank better than those without inbound links, but modern SE’s  recognize if the links are relevant or if they are just exchanged links.   So rather than respond to or initiate reciprocal links with unknown sources, a better strategy for obtaining inbound links might be to find relevant directories or businesses that are a source of referrals for your business in the “real” world and if appropriate ask them to link to your websites.  Inbound links can also be generated through the social networks – join a discussion on LinkedIn, Twitter or Facebook and you’ll likely see a spike in traffic to your website

Filed Under: Question of the Day, Search Engine Optimization (SEO)

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