YouTube statistics alone can tell the tale of its consumer impact. Over four billion hours of YouTube video are watched each month, over 500 year’s worth are watched every day on Facebook, and every minute over 700 videos are tweeted.
Your YouTube video can increase your audience, improve your organic search results, and drive more traffic to your website. Join the web video revolution and watch with the rest of the world.
Video Tells a Story
The images and pictures people view remain long after the content departs. Like a good book, the words make a story, and the story produces an image in the reader’s mind. Your video instantly shares the story, informing and influencing your readers in less time than it takes to read a page.
In a few short minutes, you will convey an atmosphere that conjures up emotion, rather than simply conveying factual content that your brochure and website may already contain.
Up Close and Personal
You can unlock the power of video in an unscripted interview with an employer, a customer testimonial, or a personal, humorous product anecdote. Either way, only video can show the white’s of a person’s eyes in the telling.
Written content is no competition to the element of the human condition.
SEO With YouTube Video
It’s easy to guess the number one search engine on the internet – Google, but do you know who’s second? The Google-owned YouTube, surpassing other contenders such as Yahoo and Bing.
YouTube videos are well-positioned in Google searches, even ranking page one in placement. As an entertainment factor, videos keep your web page visitors longer, which builds a good score on Google’s search engine.
Established Community of YouTube Fans
The YouTube community continues to grow, giving extensive visibility to your video within its own forum. Your YouTube audience is global, and with the help of online tools, you can optimize your content for captions and subtitles in reaching the widest audience possible (see p. 63 of the YouTube Creator Playbook).
People like to watch video. Given the choice of reading a white page of text or viewing a quick three-minute video, admit it. You would choose video too.
Also, the more videos you have, the higher your YouTube channel will rank. Which in turn affects your Google search ranking.
YouTube is Social
After Google’s YouTube, Facebook holds the second place for online video content views. Video content published on YouTube gains increased social status with its easy-to-share format across other social networks.
Post your video on your Google+ and Facebook page, tweet the link, and let your followers circulate it onto other sites.
YouTube Travels Well
Video also has the advantage of being extremely mobile. Smart phones, MP3 players, and netbooks are more desirable for video viewing than document reading. This helps the already highly viral nature of video.
YouTube marketing is a new trend that your competition may not have capitalized on yet. So begin now to apply this strategy and stay ahead.
Watch for future blog posts to learn how to upload and embed video content into your website.