Let’s clarify that AI can be a great thing for writing IF you use it well. However, if you are just opening your AI platform and asking it to write you a blog post/social media post/article on XYZ topic, you are definitely getting the worst version of AI content, aka AI slop. Stop it! No one wants that junk.
There are at least half a dozen steps you need to take to get the most out of your AI platform to help with your writing – whether you are writing marketing content, engineering content, sales reports, etc… You need to set up your AI process for success.
In the next few blog posts, we’ll walk you through the process of getting the most out of your AI platform. Since we’re a marketing firm, our focus will mostly be on marketing content (and all that entails), but the basics can apply to nearly any kind of writing/content.
Let’s start with the most important part…SECURITY.
AI is public
Let me say it again…AI is public. Anything you upload or write into an AI platform trains it and becomes part of its data. There are only a few exceptions to this – and unless you’ve specifically been told about it by your IT team, you’re not using one of them!
This means that before you put ANYTHING into any AI platform, make sure there is no confidential, proprietary, or regulated information (yours, your company’s, or anyone else’s). I cannot stress this enough. DO NOT put anything into an AI chat that cannot be posted on any other public platform.
Cleaning your data
Luckily, there are work-arounds so you can still safely use AI – but it requires work BEFORE you get started. Before putting anything into your AI platform, you must clean it. What does this mean? It means you remove any identifying information.
Here are some categories to consider and examples:
- Personally Identifiable Information – names, contact info, ID numbers, and any dates or specific events that might be used to identify someone
- Intellectual Property – business strategies, product designs, client lists, internal memos, and ANY other proprietary processes or data
- Financial information – Pricing lists, credit card or bank account details, Tax IDs, policy numbers
- Protected Health Information – medical records and numbers
- Technical data – passwords, network info
Some things must be removed entirely while others can be replaced with “code names” (Customer A) or anonymized in some other way.
Secure is the way
Everyone knows that the biggest threat in your email inbox is you. Clicking on the wrong link can lead to catastrophe for you and your company. AI usage is the same! The biggest immediate risk is you – uploading information that you shouldn’t.
It’s bound to happen but hopefully you’ll catch it before anything bad happens. If you lack expertise in this area, contact Web Savvy Marketers. We’ll ensure your content creation is secure.
Next blog will move onto setting up your AI for success – Defining your business context.