Google’s new +Post Ads are making the Internet one giant social stream. With the introduction of Google+ social posts as paid advertising on selected websites, more people are going to join the conversation.
The social stream on Google+ is going to become a raging river.
But not in a bad way. It’s going to grow not only conversations. Growing Google+ is going to build relationships between the brand and consumer unlike any other social platform.
“Rather than to talk at them, we wanted to talk with them,” said Monica Peterson, Director of Social Media, Toyota USA.
As Peterson says, delivering “the right message, at the right time, to the right person” is key to growing your brand. With Google+ +Post Ads, consumers can talk within the advertising itself.
How cool is that?
Advertising on social media sites is like crashing a party. Hardly an effective method for promoting your product. But imagine having the opportunity to share your thoughts on a strategically placed social media post that’s placed outside the social media platform.
Clearly, Google imagined just that. They also thought up a way for advertisers to pay for Google+ advertising in the process. Pure genius.
As Mark Traphagen explains, Google+ +Post Ads will show up as live Google+ posts embedded where we would traditionally see static banner ads on a website, Users can comment on +Post Ads, +1 them, and share them with friends. Because the advertiser will get a notification of every person who engaged with the post, it’s like a landing page on a site where you can capture email addresses.
For a brand, this definitely changes what you’ll say to your audience. For the consumer, how the message is crafted will have everything to do with how you impact the conversation.
The way we interact on social media increasingly defines who we are. From one fish to another, I am excited to see how this all
plays swims out.
Folks who haven’t set up a Google+ profile yet will be enticed to do so, and those who’ve merely created one so they could do a Hangout will begin doing more than sticking a toe into the water.
Google+ moves forward as the smartest way to interact on the web. It’s no wonder that Albert Einstein is the most talked about person there, compared to Rihanna on Facebook and Bieber on Twitter.
Google “who is the most talked about person on Google+” and see for yourself.
As Dustin W. Stout so aptly put it, “G+ = IQ². Enough said.”
Watch how Toyota reaches out with new Google+ Post Ads.