In last month’s blog post, we focused on training your AI assistant. If you haven’t done that yet, make sure you go back, read the blog, and follow the steps. I know it’s a lot of “extra” work, but I promise it’ll be worth it. Training your AI assistant on your own business context makes sure that each subsequent response is guided by the parameters of your business – not some generic, unknown business.
Once you’ve got that done, you are ready to give your AI assistant some real work. Do you need a new email campaign for your prospects in the automotive industry? Do you want to write a social media post about a new product? Maybe you want to write a new project proposal template. Let’s get started…
There are 4 key elements you must define when asking your AI assistant to complete a task.
- Role: What is it exactly that you want help with? Be as specific as you can. Examples:
- Assist me in writing an email to distributors that convinces them that my product is better than my competitors and will make them look good to their customers.
- I need help writing an article for my industry’s top trade magazine. Please start by creating an outline that structures all the documents I’ve uploaded as well as these three webpages…
- Help me write a social media post for LinkedIn/Facebook/Instagram that will promote our new product.
- Output: What do you want the output to look like? Include the format, word count or general length, tone, call-to-action, etc. Anything you can think of. Examples:
- Please write a 300-word blog post on xyz subject using content from the technical document I’m uploading here. I want it to be understood by a non-technical audience, have short paragraphs and clear headings. Please write with an educational and authoritative tone.
- I would like this marketing email to be no more than 150 words in short, easy to scan paragraphs. I would like it to sound urgent, but not demanding. Include a call to action to call us for a quote.
- I would like the social media post to be 50 words, make it engaging and fun, but still professional.
- Audience: To ensure that the writing is truly written for the correct intended audience, make sure your description includes exactly who you think will read it. Examples:
- This article will be read by engineers and technicians who design and support products in the xyz They will need technical details, but it must still be readable by technical readers without an engineering degree.
- The social media post should be geared toward entry-level employees.
- The blog post should be written for executives looking to learn more about this topic.
- Purpose: Why are you writing this content? Some of this may have been covered when you tell your assistant the role or output – but clarity is key. Examples:
- The main goal is to educate our customers and prospects.
- We want people to call us for a quote.
- We want to explain this new feature that our customers have difficulty understanding.
This stuff isn’t rocket science – it’s just good writing. Any writer, even an AI writer, should know what they are writing, why they are writing it, and to whom they are writing it. If any of those are missing, the writing will be vague and without purpose. You may get all sorts of content you don’t want or need.
If you aren’t sure of the ‘what’ or ‘why’ behind your content – that’s when you should reach out to Web Savvy Marketers. We have decades of experience and understand the best practices to reach your customers/prospects.