Our client had a process that they wanted to show but could not accomplish through straight video. We were able to combine video, photos and 2-D animation to fulfill their need. Adding copy and voice over allowed them to highlight the points and products most pertinent to their customers. Although the piece was created to use at meetings and sales presentations, the addition of music allowed them to use it at trade shows as well. View the presentation
This tutorial is for beginners just learning how to add pages to their WordPress website. Topics include adding a page, copying text into the page, adding a text widget to the sidebar, and adding a menu item using the custom menu feature. The demonstration site in this tutorial has the Enterprise /Gensis Theme by Studiopress installed.
This morning I came across a post offering the top things not to do when optimizing your site for Google search. See “Search engine optimization Elite Review On Google Prime ten NoNo’s” The points are all valid and a well optimized site should follow all the rules if they want to have their site rank as high as possible. The problem I see with many customers is their laser-sharp focus on getting a good search engine rank while neglecting other marketing and possibly even the website itself.
This hyper-focus may have been enhanced by the glut of SEO experts telling people how vital SEO is to their success. But, web site owners would be wise to remember that the only thing good SEO will do is have your site show up in a site search. It’s not a silver bullet to sales. It will only improve the odds or bringing customers to your website. After that it’s up to you and your website to impress potential customers with amazing content–content that’s current, clear, accurate, informative, and attractively designed.
So while you’re reviewing SEO strategies (because I’m not discounting the effectiveness of a well-optimized site at getting people to the door) don’t forget to review your website. The stuff that customer’s actually see is as important as a good SEO strategy. Here’s a brief checklist of things you should be looking at:
Always focus on building a website that benefits your clients and potential clients. If you keep that in mind as you optimize your site and your content you may find that customers are not only finding you, but they’re also buying from you. And that’s really the ultimate goal isn’t it?
Our client was hosting a large event that had more than 30 different presenters. Although each attendee could choose which break-out session they wanted to go to, the client wanted to provide them with information on all the sessions and the presenters. Since the theme was “Going Green” the paper route was not an option. We created an interactive CD that allowed them to view all the information at their leisure. Note: the image used was provided by the client.
This is the first in a series of video tutorials I have planned about managing your WordPress website. This video will cover basic dashboard navigation with relation to how to add and edit a post.
The client wanted a presentation that could be used as both a trade show presentation and also as a sales CD. We created an interactive CD with a high-end intro. The CD could be given out on sales calls and at shows. We also provided the client with a show master that would loop the introduction until used to walk a customer/prospect through the rest of the CD. After a minute, if the presentation wasn’t used, it would go back to the looping introduction. View the presentation introduction
It’s 6:49 am and I’ve been scanning my Twitter feed with CNN on the TV in the background.
I use Twitter to primarily follow web designers, application developers and SEO experts, with a small dose of news sources and random other hobbies and interests. By scanning through my Twitter feed I learn of new tools and techniques in my industry.
Here’s what I’ve learned from Twitter:
Here’s what been on TV this morning:
Gadhafi’s dead, Gadhafi’s Dead, Gadhafi’s dead… Jackson’s doc on trial. 7 billionth baby
Who do you follow? What’s in your Twitter feed?
Most of us wouldn’t invite people into our homes unless it was clean. Well the same can be said for a social media campaign. If you’re planning on a campaign to get fans, communicate to your customers/prospects or announce a special promotion, be sure that all the tools you’re using are up to par.
I recently had a customer who wanted to get more fans on their FaceBook page and then drive them to their website. The problem was that they hadn’t finished creating a FaceBook profile and their site was sorely in need of an update. We worked with them to update these tools before the social media campaign to ensure the impression they wanted to leave was consistent wherever the viewer went.
Here are some pointers when planning your on-line campaign…
Website
Social Media Page (Facebook, Linked-In, etc.)
The bottom line…before you invite people to “like you” make sure there’s something to like.
We worked with the client to create a presentation to be used on a 60” plasma screen. The presentation not only spoke to their many markets but also informed them of the company name change. We chose a combination of Royalty-Free and Client photos to emphasize the copy created. Since their customers produce consumer products, we chose images that reflect those markets. View the presentation.
Working closely with this non-profit organization, we transformed their extensive paper-based program to an interactive web-based program. The website was designed to appeal to four markets and present unique material to multiple user levels within those markets. View the site at www.careercompetencies.org.