Web Savvy Marketers

6 Reasons Why You NEED to be on LinkedIn

LinkedIn is the largest professional network in the world. Over 564 million people have accounts on the site, and more are joining every day. By now you know that you need to be on LinkedIn. If you’ve been in the business world for a while, it’s something you have heard about, probably so often that you hardly react to it anymore. Roughly only a quarter of these members log in regularly, but why? What is the real value of LinkedIn?

1. Your LinkedIn Profile Helps Build Trust:

Jeremy Schifeling, Founder and CEO at Break into Tech, explains this idea: “In the same way that an Uber or Lyft gives you verification about the person who is going to pick you up in the car, you want to know who you’re going to hire or do business with or partner with in a professional context.” Building trust is very important to everyone, from full-time workers, freelancers, and small business owners alike.

2. Gain Website Traffic and Leads

LinkedIn is more effective than any other social media platform in generating website traffic. LinkedIn is responsible for 64% of all visits from social media to corporate websites.

3. Find Talented Employees:

LinkedIn has invested greatly in improving their Talent Solutions. From a simple job posting to complete turnkey recruitment the platform is an affordable way to source candidates for any job openings you have.

4. Build Strong Relationships and Keep an Eye on your Prospects and Clients:

Did you meet someone at a business after hours or industry event? It’s a great idea to connect with them on LinkedIn afterwards. It helps you get to know each other before that first meeting.

5. Raise Exposure for Your Business:

Creating a LinkedIn page for your business allows people to find and follow your brand. By doing so they will receive any updates you post on your company page. Updates could include press releases, new products, promotional offers or information about current vacancies.

6. Get News for your Specific Industry:

LinkedIn has become a lot more than a social networking site. They have many types of industry news that you can follow.

I hope this article opened your eyes if you are not currently on LinkedIn. Using LinkedIn will open more doors and connect you with others who have similar or exact interests. Growing your business has never been this easy.

Can Manufacturing and Marketing Coexist?

With sales built on long-term relationships, why does a manufacturer need marketing? How can marketing help grow the business? It’s a common misconception that many business owners have a hard time understanding. According to TopSpot, 90% of B2B customers use the internet to find a potentional supplier. Consumers are not the only ones looking online to purchase items anymore. Here are just a few ways to reach the most potential customers with online marketing

  1. Optimize Your Website for Searches

The first step in any manufacturer marketing strategy is to ensure that your website can be easily found in searches by those who are looking for you. This is done through the process of search engine optimization. It is also important to make sure that your website is responsive. By guaranteeing that people can access your site from any device, including smartphones, desktops and tablets, you increase your visibility and leads.

  1. Use Pay-Per-Click Advertising

Pay-per-click, also known as PPC, is an advertising method that involves the placement of small ads along the top or side of search engine results. PPC ads are inexpensive and if used correctly, can have very high returns on investment for manufacturers.

  1. Create Social Media Profiles

Sometimes, manufacturing leaders are slow to use social media marketing. But social media is a great (and free!) way for manufacturers to engage potential clients and current customers online. By creating social media profiles, it helps your company get in front of decision makers

  1. Create Engaging Content

Results on search engines are more than just links to websites. When someone searches for they receive images, articles, videos, locations, and review results. By creating engaging content, it attracts visitors to your website and allows them to learn more about your products and services.

Digital marketing helps manufacturing companies build relationships. Business owners that take advantage of the internet will find that it:

  • Establishes them as a thought leader
  • Helps them build their reputation and brand awareness
  • Improves customer loyalty
  • Allows the brand to nurture their incoming leads.
  • Demonstrates the manufacturer’s capabilities

Manufacturing is a competitive market and even companies that produce superior products can find themselves struggling because they didn’t market themselves correctly. It makes sense to outsource your marketing needs to an experienced company who understands the requirements of the manufacturing industry. Here at Web Savvy Marketers we offer professional marketing services to increase awareness of your products and services.

While many manufacturers continue to focus on expanding and pushing sales, many are quickly realizing that they aren’t competing effectively. If you want to stay in business and continue your family legacy, you need to develop an effective marketing strategy. Otherwise, your company’s legacy may not last another generation.

5 Low-Budget Marketing Tips to Boost Your Business

Who says that marketing has to be expensive and hard? Sometimes the simplest ideas are the most effective. Check out these 5 marketing tips to help your business stand out without breaking the bank.

  1. Be consistent with your messaging: People need to recognize you, no matter where they see you.
  2. Track your online reputation: Use social media, but you don’t need to be on every platform. Look at what your customers are using and use that.
  3. Build a network: Word of mouth is the most prevailing type of marketing, plus it’s free! So build those relationships with professionals that you would happily refer your customers to and who can send referrals your way.
  4. Update your website: If your business doesn’t have a website, you are missing out. People will be searching for you online, make sure your information is up to date and accurate.
  5. Blog: Why should people come back to your website? Be sure to give people a reason to keep coming back. Give them tips, product updates and blog!

These are just a few simple (and free!) ways to get your marketing off the ground. Which of these marketing trends are you working on incorporating into your strategy?

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