So I heard that people are giving up Facebook for Lent. I’m not Catholic, so it isn’t something that I would ever have to contemplate doing myself, but I am in awe about the implications associated with this fact. Any marketer worth his salt should take note. This statement puts Facebook right up there with chocolate, TV, gambling, and gossip. It reveals Facebook as a beloved activity that, to give up is truly a sacrifice. Anyone who thinks that this is a fad or a fluke should reconsider that opinion immediately.
So what should marketers learn from this:
Social Media is on its way to becoming mainstream.
If you serve a general target market, your consumers are there….therefore, you should be there.
If you serve a very niche target market, your consumers might be there…therefore, you should consider being there.
Other marketers are figuring out how to leverage all that traffic. Shouldn’t you be a part of that?
If you have a great social media story, we’d love to hear it. Leave your comments here! If you’d like to know more about how companies are interacting with Facebook, MySpace, Twitter or any of the other social media sites, please contact me. New stories are being created every day!