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Funny proofreading errors

August 11, 2010 Carolyn Griswold

I just got back from a long road trip. While traveling, I noticed a few proofreading errors in marketing materials that were worthy of a Jay Leno spot.

1. A truck stop billboard ad said. “EAT HERE! (Get Gas Later).”

2. A road service billboard ad: “24-HOUR TOE SERVICE!”

3. A menu at a major hotel chain restaurant offered “A side of fires“. The embarrassed server reported that it was the 2nd printing with the error–when they changed the menu they missed it again!

The moral of this post: Remember to take the extra time to proofread your marketing copy to make sure you mean what you say and say what you mean.

Anyone else have any funny proofreading errors? Feel free to comment.

Filed Under: Internet Marketing 101, Tips for a good website, Web design/Internet Marketing Tagged With: proofreading

Ten-Point Web Content Evaluation

January 31, 2009

Is your Web site an effective marketing tool?

The New Year is a perfect time to evaluate the effectiveness of your Web content. Use this checklist to review your written content on these ten important points:

  • Does the content clearly and honestly describe your product or service?

  • Have you presented your core message concisely and effectively?
  • Do you use meaningful page titles, sub-headings, and other techniques that help visitors find what they’re looking for as they scan the page?
  • Are your Web pages viewable in a couple of screen views, without too much scrolling down?
  • Does each page have a strong call to action?
  • Are there key words and phrases that help potential customers find you through a search engine?
  • Do you review your site statistics to see what page visitors enter on, what page they leave from, and whether or not they take any action?
  • Does the content match the design in terms of tone and personality?
  • Is the type in a size, style, and color that make it accessible to the widest possible audience?
  • Is your content free of grammatical, spelling, and punctuation errors?

If you’re not sure whether your current Web content is clear, easily “scannable” by the visitor’s eye, and truly descriptive of your product and services, take advantage of our evaluation and consultation services.

Filed Under: Internet Marketing 101, Tips for a good website Tagged With: content development, proofreading, web site content

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